PRESENTATION of the SOCIETY The society Social Marketing is one publishing house entire dedicated to the application of the private disciplines - like advertising, marketing and management - to solidarity and to governement administration. A topic with greatest perspectives of cultural and economic development.
The marketing is the discipline that made explode the consumptions and the well being all over the world. Government Administration, the solidarity, the public agencies, are not in the same level, just because they have not still used " the marketing ". Then, " the social marketing ", will able to become the locomotive of the solidarity, assigning to this field egrent development.
Moreover, the topics to develop are more and more. For example, why don't the laws work? What would be done to make them operating correctly and in order to improve the bureaucracy? Which relationship exists, between enterprise and politics? Has the government administration to use more advertising? Well, the Social Marketing tries one answer to these questions.
The management is still more important. As an example, who will apply in concrete, in one given nation, one determined "economic formula", prepared from one or more economists? And beyond to that, why to parity of conditions and " economic formulas ", some people develop and others not? For example, why, in Italy - also having the same legal ordering - the North has been developed more than the South? Perhaps the answer must be searched also in the social marketing.